For whatever reason, we have had thunderstorms that have hit between 3am and 5am for the last several mornings. Despite the best of intentions and a desire to sleep a full night, the storms often make themselves known. When I'm out in my kayak and see weather brewing on the horizon or a flash of lightning; I take the appropriate action and paddle towards shore.
Sometimes there are storms in the business world that companies ignore, often to their demise. Some examples include:
1. The recording industry thinking that downloaded music is a fad.
2. Video rental stores thinking that Netflix and Redbox won't affect their market share.
3. Any business hoping to attract a Generation X or Y client who has a website that was designed in 2001.
4. Any business that thinks their customers are loyal and won't be swayed by the competition's marketing efforts.
Just like a small rumble of thunder in the distance, your customers will ask for things that they want. Instead of trying to defend status quo, listen to them. Maybe you notice a competitor or another business using some savvy marketing practices. Model them!
Sometimes storms pass, other times they last a while. One thing is for sure; they always have an impact on the area that they pass over. Don't let your business get washed away because you are not observant.