{"id":1314,"date":"2015-08-03T15:55:05","date_gmt":"2015-08-03T20:55:05","guid":{"rendered":"http:\/\/theshef.com\/wordpress\/?p=1314"},"modified":"2015-08-03T15:55:05","modified_gmt":"2015-08-03T20:55:05","slug":"your-customers-demand-more-cowbell","status":"publish","type":"post","link":"https:\/\/theshef.com\/blog\/your-customers-demand-more-cowbell\/","title":{"rendered":"Your Customers Demand More Cowbell!"},"content":{"rendered":"<h2>Give your\u00a0customers more of what they rave about.<\/h2>\n<p>While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing&#8230;they focus more on what they are awesome at. Being a &#8220;Jack or Jill of Everything&#8221; is a recipe for disaster.<\/p>\n<p><iframe loading=\"lazy\" title=\"More Cowbell!\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/iKOMOVesRS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A fun analogy to doing what you are awesome at could be the power of cowbell.<\/p>\n<p><a href=\"http:\/\/www.nbc.com\/saturday-night-live\/video\/more-cowbell-with-will-ferrell-on-snl--video--saturday-night-live--nbc\/n41046\" target=\"_blank\">This\u00a0epic SNL classic skit<\/a> with Christopher Walken and Will Ferrell touts the importance of &#8220;More Cowbell!&#8221; to accent the classic Blue Oyster Cult anthem, Don&#8217;t Fear the Reaper. Your customers are demanding something extra, and it usually doesn&#8217;t cost anything. It is, in fact, your &#8220;cowbell&#8221;.<\/p>\n<p>Whether it is providing an amazing customer experience by leaving mints on the pillow, calling to check in and see how happy they are with the product or service, or sending a handwritten thank you note; the &#8220;cowbell&#8221; is what can set you apart from your competition in a noisy marketplace!<\/p>\n<p>What do you do to differentiate your brand and business?<br \/>\nAlways Better Your Best!<br \/>\nExcited to speak at your next meeting or event!<br \/>\nTwitter: <a href=\"http:\/\/www.Twitter.com\/TheShef\" target=\"_blank\">http:\/\/www.Twitter.com\/TheShef<\/a><br \/>\nLinkedIn: <a href=\"http:\/\/www.LinkedIn.com\/in\/theshef\" target=\"_blank\">http:\/\/www.LinkedIn.com\/in\/theshef<\/a><br \/>\nFacebook: <a href=\"http:\/\/Facebook.com\/BusinessMotivationalSpeaker\" target=\"_blank\">http:\/\/Facebook.com\/BusinessMotivationalSpeaker<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Give your\u00a0customers more of what they rave about. While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing&#8230;they focus more on what they are awesome at. Being a &#8220;Jack or Jill of Everything&#8221; is a recipe for disaster. A fun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550,539],"tags":[97,716,711,57,714,414,712,713,715,717,25,710],"class_list":["post-1314","post","type-post","status-publish","format-standard","hentry","category-customer-experiences","category-small-business-marketing","tag-chicago-area-motivational-speaker","tag-christopher-walken","tag-customer-experiences","tag-dave-sheffield","tag-funny-motivational-speaker-in-chicago","tag-keynote-motivational-speaker","tag-more-cowbell","tag-saturday-night-live","tag-speakermatch-motivational-speaker-chicago","tag-standing-out-in-the-marketplace","tag-the-shef","tag-will-ferrell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Customers Demand More Cowbell<\/title>\n<meta name=\"description\" content=\"Winning in the game of business is about standing out in a noisy marketplace. Delivering more cowbell to your customers can make the difference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theshef.com\/blog\/your-customers-demand-more-cowbell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Customers Demand More Cowbell\" \/>\n<meta property=\"og:description\" content=\"Winning in the game of business is about standing out in a noisy marketplace. Delivering more cowbell to your customers can make the difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theshef.com\/blog\/your-customers-demand-more-cowbell\/\" \/>\n<meta property=\"og:site_name\" content=\"The Shef Motivational Speaker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker?ref=hl\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-03T20:55:05+00:00\" \/>\n<meta name=\"author\" content=\"The Shef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheShef\" \/>\n<meta name=\"twitter:site\" content=\"@TheShef\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Shef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/\"},\"author\":{\"name\":\"The Shef\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"headline\":\"Your Customers Demand More Cowbell!\",\"datePublished\":\"2015-08-03T20:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/\"},\"wordCount\":223,\"commentCount\":0,\"keywords\":[\"chicago area motivational speaker\",\"Christopher Walken\",\"Customer Experiences\",\"Dave Sheffield\",\"funny motivational speaker in Chicago\",\"Keynote motivational speaker\",\"More Cowbell\",\"Saturday Night Live\",\"Speakermatch motivational speaker Chicago\",\"standing out in the marketplace\",\"the shef\",\"Will Ferrell\"],\"articleSection\":[\"Customer Experiences\",\"Small Business Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/\",\"url\":\"https:\\\/\\\/theshef.com\\\/blog\\\/your-customers-demand-more-cowbell\\\/\",\"name\":\"Your Customers Demand More Cowbell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-08-03T20:55:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"description\":\"Winning in the game of business is about standing out in a noisy marketplace. 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