{"id":1432,"date":"2016-05-19T11:23:21","date_gmt":"2016-05-19T16:23:21","guid":{"rendered":"http:\/\/theshef.com\/wordpress\/?p=1432"},"modified":"2016-05-19T12:53:19","modified_gmt":"2016-05-19T17:53:19","slug":"5-ways-become-celebrity-customers-eyes","status":"publish","type":"post","link":"https:\/\/theshef.com\/blog\/5-ways-become-celebrity-customers-eyes\/","title":{"rendered":"5 Ways to Become a Celebrity In Your Customer’s Eyes"},"content":{"rendered":"

We are a celebrity driven society.<\/h2>\n

Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for\u00a0your business.<\/p>\n

\"Celebrity<\/p>\n

How do you become a celebrity in the eyes of your customers or prospects?<\/p>\n

Celebrity is the one thing<\/em> that will push the normal supply and demand scale to the wayside, and will allow you to charge a premium for your products and services.<\/p>\n

Here are five simple things that you can do right now to help you grow your celebrity:<\/h3>\n

1. YouTube videos.<\/h4>\n

If you are\u00a0a landscaper, and you\u00a0customers ask\u00a0what types of plants to plant in their yard in the spring, shoot a video on that subject. If you are\u00a0a mortgage broker, do a short video on 4 things that will help you get the best rate. \u00a0Give away great content in 2-3 minutes. Here is a short video I recorded for you.<\/a><\/p>\n

2. Write<\/h4>\n

Writing is important to your success. Create engaging content for\u00a0your blog that addresses your customer’s concerns. If you aren’t a great writer, hire someone to clean up your writing.<\/p>\n

3. Provide articles\u00a0for the publications and groups that your target market reads.<\/h4>\n

When you provide short articles, you are seen as an expert…not a salesperson. If you\u00a0sell widgets, you could\u00a0create several articles about widgets and how they are awesome, and submit those articles to Widget Buyer Monthly.<\/p>\n

4. Speak<\/h4>\n

There is nothing that compares to the power of the platform! (even if you have no desire to become a professional speaker).<\/p>\n

Many\u00a0of my coaching clients have discovered that speaking helps them grow their business because it promotes them as an expert<\/em> and it also provides a medium for them to share great content.<\/p>\n

If you would like free speaking resources, just contact my office<\/a>\u00a0and we will send it out to you.<\/p>\n

5. Leverage your local media<\/h4>\n

Build relationships with your local media. If there are news items that fall under the umbrella of your area of expertise, send out a short press release and you will quickly be perceived as the expert<\/em> in your area.<\/p>\n

Whether you feel the need to create momentum by leveraging celebrity for your business or not; the perception of your business in the community will differentiate you from the competition if you do. (See this article on power of perception<\/a>).<\/p>\n

What do you do to generate a buzz for your business?<\/p>\n","protected":false},"excerpt":{"rendered":"

We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for\u00a0your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573,235,539],"tags":[774,778,776,775,781,777,417,779,780],"class_list":["post-1432","post","type-post","status-publish","format-standard","hentry","category-branding-and-marketing","category-entrepreneur-motivation","category-small-business-marketing","tag-becoming-a-celebrity","tag-chicago-sales-speaker","tag-creating-articles-for-your-industry","tag-entrepreneur-celebrity","tag-expert-in-the-marketplace","tag-generating-pr-for-your-business","tag-motivational-keynote-speaker","tag-small-business-growth","tag-using-youtube-for-your-business"],"yoast_head":"\n5-ways-celebrity-customers-eyes<\/title>\n<meta name=\"description\" content=\"Celebrity can help your business drastically. 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