{"id":1449,"date":"2016-06-24T13:44:16","date_gmt":"2016-06-24T18:44:16","guid":{"rendered":"http:\/\/theshef.com\/wordpress\/?p=1449"},"modified":"2016-06-24T13:44:16","modified_gmt":"2016-06-24T18:44:16","slug":"magic-business-secrets-penn-teller","status":"publish","type":"post","link":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/","title":{"rendered":"Magical Business Secrets from Penn and Teller"},"content":{"rendered":"<p>Penn and Teller are one of the longest running entertainment acts in history. Aside from leaving audiences spellbound every night, they employ fantastic business strategies that keep them at the top of their game.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Penn and Teller Business Secrets\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lNLkkeeFPik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What does a magic show have to do with your business and your success? A lot. Regardless of your business, the principles that you will discover will help your business grow immediately. Here are 3 business tips you can use right away:<\/p>\n<h3>1. Always create new content<\/h3>\n<p>Penn and Teller have been entertaining audiences for 40 years, they are constantly creating. Knowing your craft is important. Knowing that your business is either improving or dying is crucial. Keep creating new material, products, and services. Your competition is working on stealing your customers. Stop them.<\/p>\n<h3>2. Know your main focus<\/h3>\n<p>Business people and creatives tend to be tempted to chase shiny objects and start new projects.\u00a0Penn Jillette is approached constantly with opportunities, but he typically only accepts those who will sell more tickets to the show. The purpose of your business is to market your business. Nothing happens until something is sold. (<a href=\"http:\/\/www.pennlive.com\/entertainment\/index.ssf\/2013\/07\/seven_questions_with_penn_jill.html\" target=\"_blank\">Great interview with Penn here<\/a>)<\/p>\n<p>The most successful people in business say &#8220;No&#8221; far more than &#8220;Yes&#8221;. Keep the main thing the main thing.<\/p>\n<h3>3. Connect with your fans<\/h3>\n<p>As we were leaving the theater, Penn was posing for photos with audience members. After thousands of shows and international stardom, he certainly doesn&#8217;t have to personally engage with his fans; but he understands that their fans are the lifeblood of their business.\u00a0(<em><a href=\"http:\/\/theshef.com\/wordpress\/5-ways-become-celebrity-customers-eyes\/\" target=\"_blank\">Related post Becoming a Celebrity In Your Customer&#8217;s Eyes<\/a><\/em>)<\/p>\n<p>You may not be a recognized celebrity, but you are an authority in your customer&#8217;s eyes. Never ignore the opportunity to create an amazing impression.<\/p>\n<p>Stay connected to your customers, audience, or fans. There is no substitute.<\/p>\n<p>Looking forward to speaking at your next convention, meeting , or event!<\/p>\n<p>What do you do to stay connected to your customers and prospects?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Penn and Teller are one of the longest running entertainment acts in history. Aside from leaving audiences spellbound every night, they employ fantastic business strategies that keep them at the top of their game. &nbsp; What does a magic show have to do with your business and your success? A lot. Regardless of your business, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573,7],"tags":[788,786,787,785,784,414,783,782],"class_list":["post-1449","post","type-post","status-publish","format-standard","hentry","category-branding-and-marketing","category-motivation","tag-become-a-celebrity","tag-business-secrets","tag-connect-with-customers","tag-creating-first-impression","tag-growing-customer-base","tag-keynote-motivational-speaker","tag-motivational-speaker-las-vegas","tag-penn-and-teller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker<\/title>\n<meta name=\"description\" content=\"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker\" \/>\n<meta property=\"og:description\" content=\"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/\" \/>\n<meta property=\"og:site_name\" content=\"The Shef Motivational Speaker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker?ref=hl\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-24T18:44:16+00:00\" \/>\n<meta name=\"author\" content=\"The Shef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheShef\" \/>\n<meta name=\"twitter:site\" content=\"@TheShef\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Shef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/\"},\"author\":{\"name\":\"The Shef\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"headline\":\"Magical Business Secrets from Penn and Teller\",\"datePublished\":\"2016-06-24T18:44:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/\"},\"wordCount\":339,\"commentCount\":0,\"keywords\":[\"become a celebrity\",\"business secrets\",\"connect with customers\",\"creating first impression\",\"growing customer base\",\"Keynote motivational speaker\",\"motivational speaker Las Vegas\",\"Penn and Teller\"],\"articleSection\":[\"Branding and Marketing\",\"motivation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/\",\"url\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/\",\"name\":\"Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-06-24T18:44:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"description\":\"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/magic-business-secrets-penn-teller\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/theshef.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magical Business Secrets from Penn and Teller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/theshef.com\\\/blog\\\/\",\"name\":\"The Shef Motivational Speaker\",\"description\":\"Motivation, Leadership, and Sales Success\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theshef.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\",\"name\":\"The Shef\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"caption\":\"The Shef\"},\"description\":\"I deliver motivating keynote speeches and workshops at conventions and meetings in the United States, Canada, and Worldwide. I'm based in Illinois, and love helping small business owners and sales teams revolutionize their revenue by helping them discover their Success Recipes. Whether your audience is 15 people, or 15,000; my custom-tailored, high energy motivational programs will leave your audience wanting more. Top speaking clients of include: John Deere, TD Ameritrade, Quest Software, Young Presidents Organization (YPO), Modern Woodmen of America, RE\\\/MAX, American Family Insurance, NAIFA, Coldwell Banker, Blue Cross Healthcare, Terrostar Interactive Media, and countless others rave about my programs which are engaging, motivating, and packed with great value. For booking and availability, please email us at dave@theshef.com or call 563-343-5412.\",\"sameAs\":[\"http:\\\/\\\/www.theshef.com\",\"https:\\\/\\\/www.facebook.com\\\/businessmotivationalspeaker\",\"https:\\\/\\\/x.com\\\/TheShef\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker","description":"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/","og_locale":"en_US","og_type":"article","og_title":"Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker","og_description":"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!","og_url":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/","og_site_name":"The Shef Motivational Speaker","article_publisher":"https:\/\/www.facebook.com\/businessmotivationalspeaker?ref=hl","article_author":"https:\/\/www.facebook.com\/businessmotivationalspeaker","article_published_time":"2016-06-24T18:44:16+00:00","author":"The Shef","twitter_card":"summary_large_image","twitter_creator":"@TheShef","twitter_site":"@TheShef","twitter_misc":{"Written by":"The Shef","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/#article","isPartOf":{"@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/"},"author":{"name":"The Shef","@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5"},"headline":"Magical Business Secrets from Penn and Teller","datePublished":"2016-06-24T18:44:16+00:00","mainEntityOfPage":{"@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/"},"wordCount":339,"commentCount":0,"keywords":["become a celebrity","business secrets","connect with customers","creating first impression","growing customer base","Keynote motivational speaker","motivational speaker Las Vegas","Penn and Teller"],"articleSection":["Branding and Marketing","motivation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/","url":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/","name":"Magical Business Secrets from Penn and Teller &#8226; The Shef Motivational Speaker","isPartOf":{"@id":"https:\/\/theshef.com\/blog\/#website"},"datePublished":"2016-06-24T18:44:16+00:00","author":{"@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5"},"description":"Penn and Teller have created an amazing show, and an even more amazing brand. Here are 3 strategies that you can use to grow your business today!","breadcrumb":{"@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theshef.com\/blog\/magic-business-secrets-penn-teller\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theshef.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Magical Business Secrets from Penn and Teller"}]},{"@type":"WebSite","@id":"https:\/\/theshef.com\/blog\/#website","url":"https:\/\/theshef.com\/blog\/","name":"The Shef Motivational Speaker","description":"Motivation, Leadership, and Sales Success","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theshef.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5","name":"The Shef","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","caption":"The Shef"},"description":"I deliver motivating keynote speeches and workshops at conventions and meetings in the United States, Canada, and Worldwide. I'm based in Illinois, and love helping small business owners and sales teams revolutionize their revenue by helping them discover their Success Recipes. Whether your audience is 15 people, or 15,000; my custom-tailored, high energy motivational programs will leave your audience wanting more. Top speaking clients of include: John Deere, TD Ameritrade, Quest Software, Young Presidents Organization (YPO), Modern Woodmen of America, RE\/MAX, American Family Insurance, NAIFA, Coldwell Banker, Blue Cross Healthcare, Terrostar Interactive Media, and countless others rave about my programs which are engaging, motivating, and packed with great value. For booking and availability, please email us at dave@theshef.com or call 563-343-5412.","sameAs":["http:\/\/www.theshef.com","https:\/\/www.facebook.com\/businessmotivationalspeaker","https:\/\/x.com\/TheShef"]}]}},"_links":{"self":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/comments?post=1449"}],"version-history":[{"count":6,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/1449\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/1449\/revisions\/1456"}],"wp:attachment":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/categories?post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/tags?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}