{"id":272,"date":"2011-10-12T10:00:22","date_gmt":"2011-10-12T15:00:22","guid":{"rendered":"http:\/\/theshef.com\/wordpress\/?p=272"},"modified":"2011-10-12T10:00:22","modified_gmt":"2011-10-12T15:00:22","slug":"entrepreneurs-who-stay-goth-past-50","status":"publish","type":"post","link":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/","title":{"rendered":"Entrepreneurs Who Stay Goth Past 50!"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-266\" title=\"Goth50\" src=\"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Have you ever met an entrepreneur who may generating some success, but just doesn&#8217;t connect with his clients, generates little referral business, or lacks consistency in their branding?<\/p>\n<p>Just like the double-take that you probably did while looking at this good looking couple in their 50&#8217;s while trying to look&#8230;well&#8230;goth&#8230;<em>something just isn&#8217;t right<\/em>, is it?\u00a0(I have to give credit to Forrest Miller for sending this magazine cover to me) Many small businesses are confusing their target market by promoting mixed messages.<\/p>\n<p>Here are a few common mistakes that I&#8217;ve noticed:<\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;\">1.\u00a0<\/span><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">All of your ads are about&#8230;You!\u00a0<\/span><\/strong>While it is important for your prospects to understand a bit about what you do and who you are, they really don&#8217;t care.\u00a0<em>They are interested in how what you do will benefit them.<\/em>\u00a0Why not integrate customer testimonials and happy customer pictures into your marketing. There are two people who have effectively appeared in their own commercials and built their business around their personalities. Dave Thomas, from Wendy&#8217;s, and George Foreman (remember when he was known as a boxer?) One of them is dead, the other is probably not you.<\/p>\n<p>2.\u00a0<strong>Trying to target everyone as your target market.\u00a0<\/strong>You don\u2019t have to be everywhere. Just be everywhere that your target market is. While you would gladly collect a money from any paying customer, you will quickly become broke and frustrated by trying to market to everyone. Know your niche, then hit it HARD!<\/p>\n<p>Let&#8217;s say that you own an oil change business. If you solely brand yourself as working on everything, you will constantly have people trying to price shop you. Don&#8217;t EVER go after the Wal-Mart shopper. Someone will always be there to do things for less. Why not specialize and be known for great value or specialty. &#8220;Specializing in Volkswagen, Audi, or SUV&#8217;s&#8221; will prove valuable for your marketing and revenue.<\/p>\n<p>3.<strong>\u00a0You don\u2019t speak.\u00a0<\/strong>People love to work with experts. The quickest way for you to brand yourself as an expert is to speak in front of a group.\u00a0When you become a source for information, you are branding yourself as an expert. I\u2019d recommend having a 20 minute talk in your \u2018back pocket\u2019 that you can deliver at civic clubs and the like.\u00a0I\u2019d also recommend\u00a0<a href=\"http:\/\/www.toastmasters.org\/\">visiting a local Toastmasters club<\/a>\u00a0to polish up your speaking skills (We have all endured painful presentations, don\u2019t be one of them!).<\/p>\n<p>Even if you are thinking, \u201cUh Oh\u2026I do all of these.\u201d You can change. Don\u2019t just wait and see how things will turn out, \u00a0create your own luck by taking action.<\/p>\n<p>Always Better Your Best!<\/p>\n<p><a href=\"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/shef-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-264\" title=\"Shef Sig\" src=\"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/shef-2-150x82.jpg\" alt=\"\" width=\"150\" height=\"82\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever met an entrepreneur who may generating some success, but just doesn&#8217;t connect with his clients, generates little referral business, or lacks consistency in their branding? Just like the double-take that you probably did while looking at this good looking couple in their 50&#8217;s while trying to look&#8230;well&#8230;goth&#8230;something just isn&#8217;t right, is it?\u00a0(I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[60,83,97,161,61,160,162],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business-motivational-speaker","tag-california-motivational-speaker","tag-chicago-area-motivational-speaker","tag-how-to-brand-my-business","tag-iowa-motivational-speaker","tag-starting-a-small-business","tag-what-is-my-target-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurs Who Stay Goth Past 50!<\/title>\n<meta name=\"description\" content=\"You and your business must remain relevant and on the top of your customer&#039;s minds. Shef shares several success strategies that will help you grow your business!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurs Who Stay Goth Past 50!\" \/>\n<meta property=\"og:description\" content=\"You and your business must remain relevant and on the top of your customer&#039;s minds. Shef shares several success strategies that will help you grow your business!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/\" \/>\n<meta property=\"og:site_name\" content=\"The Shef Motivational Speaker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker?ref=hl\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/businessmotivationalspeaker\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-12T15:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg\" \/>\n<meta name=\"author\" content=\"The Shef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheShef\" \/>\n<meta name=\"twitter:site\" content=\"@TheShef\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Shef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/\"},\"author\":{\"name\":\"The Shef\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"headline\":\"Entrepreneurs Who Stay Goth Past 50!\",\"datePublished\":\"2011-10-12T15:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/\"},\"wordCount\":461,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/theshef.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/photo-150x150.jpg\",\"keywords\":[\"business motivational speaker\",\"california motivational speaker\",\"chicago area motivational speaker\",\"how to brand my business\",\"Iowa motivational speaker\",\"starting a small business\",\"what is my target market?\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/\",\"url\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/\",\"name\":\"Entrepreneurs Who Stay Goth Past 50!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/theshef.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/photo-150x150.jpg\",\"datePublished\":\"2011-10-12T15:00:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\"},\"description\":\"You and your business must remain relevant and on the top of your customer's minds. Shef shares several success strategies that will help you grow your business!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#primaryimage\",\"url\":\"http:\\\/\\\/theshef.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/photo-150x150.jpg\",\"contentUrl\":\"http:\\\/\\\/theshef.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/photo-150x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/entrepreneurs-who-stay-goth-past-50\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/theshef.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrepreneurs Who Stay Goth Past 50!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/theshef.com\\\/blog\\\/\",\"name\":\"The Shef Motivational Speaker\",\"description\":\"Motivation, Leadership, and Sales Success\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theshef.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/theshef.com\\\/blog\\\/#\\\/schema\\\/person\\\/e5c8a2d061a00a0b1d589788d66c0ab5\",\"name\":\"The Shef\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg\",\"caption\":\"The Shef\"},\"description\":\"I deliver motivating keynote speeches and workshops at conventions and meetings in the United States, Canada, and Worldwide. I'm based in Illinois, and love helping small business owners and sales teams revolutionize their revenue by helping them discover their Success Recipes. Whether your audience is 15 people, or 15,000; my custom-tailored, high energy motivational programs will leave your audience wanting more. Top speaking clients of include: John Deere, TD Ameritrade, Quest Software, Young Presidents Organization (YPO), Modern Woodmen of America, RE\\\/MAX, American Family Insurance, NAIFA, Coldwell Banker, Blue Cross Healthcare, Terrostar Interactive Media, and countless others rave about my programs which are engaging, motivating, and packed with great value. For booking and availability, please email us at dave@theshef.com or call 563-343-5412.\",\"sameAs\":[\"http:\\\/\\\/www.theshef.com\",\"https:\\\/\\\/www.facebook.com\\\/businessmotivationalspeaker\",\"https:\\\/\\\/x.com\\\/TheShef\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entrepreneurs Who Stay Goth Past 50!","description":"You and your business must remain relevant and on the top of your customer's minds. Shef shares several success strategies that will help you grow your business!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/","og_locale":"en_US","og_type":"article","og_title":"Entrepreneurs Who Stay Goth Past 50!","og_description":"You and your business must remain relevant and on the top of your customer's minds. Shef shares several success strategies that will help you grow your business!","og_url":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/","og_site_name":"The Shef Motivational Speaker","article_publisher":"https:\/\/www.facebook.com\/businessmotivationalspeaker?ref=hl","article_author":"https:\/\/www.facebook.com\/businessmotivationalspeaker","article_published_time":"2011-10-12T15:00:22+00:00","og_image":[{"url":"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg","type":"","width":"","height":""}],"author":"The Shef","twitter_card":"summary_large_image","twitter_creator":"@TheShef","twitter_site":"@TheShef","twitter_misc":{"Written by":"The Shef","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#article","isPartOf":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/"},"author":{"name":"The Shef","@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5"},"headline":"Entrepreneurs Who Stay Goth Past 50!","datePublished":"2011-10-12T15:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/"},"wordCount":461,"commentCount":0,"image":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#primaryimage"},"thumbnailUrl":"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg","keywords":["business motivational speaker","california motivational speaker","chicago area motivational speaker","how to brand my business","Iowa motivational speaker","starting a small business","what is my target market?"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/","url":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/","name":"Entrepreneurs Who Stay Goth Past 50!","isPartOf":{"@id":"https:\/\/theshef.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#primaryimage"},"image":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#primaryimage"},"thumbnailUrl":"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg","datePublished":"2011-10-12T15:00:22+00:00","author":{"@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5"},"description":"You and your business must remain relevant and on the top of your customer's minds. Shef shares several success strategies that will help you grow your business!","breadcrumb":{"@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#primaryimage","url":"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg","contentUrl":"http:\/\/theshef.com\/wordpress\/wp-content\/uploads\/2011\/10\/photo-150x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/theshef.com\/blog\/entrepreneurs-who-stay-goth-past-50\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theshef.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Entrepreneurs Who Stay Goth Past 50!"}]},{"@type":"WebSite","@id":"https:\/\/theshef.com\/blog\/#website","url":"https:\/\/theshef.com\/blog\/","name":"The Shef Motivational Speaker","description":"Motivation, Leadership, and Sales Success","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theshef.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/theshef.com\/blog\/#\/schema\/person\/e5c8a2d061a00a0b1d589788d66c0ab5","name":"The Shef","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2820b7ba235d2f8296fa3a11248fd04fb7549874a55aef179c8d2a475d01039c?s=96&d=mm&r=pg","caption":"The Shef"},"description":"I deliver motivating keynote speeches and workshops at conventions and meetings in the United States, Canada, and Worldwide. I'm based in Illinois, and love helping small business owners and sales teams revolutionize their revenue by helping them discover their Success Recipes. Whether your audience is 15 people, or 15,000; my custom-tailored, high energy motivational programs will leave your audience wanting more. Top speaking clients of include: John Deere, TD Ameritrade, Quest Software, Young Presidents Organization (YPO), Modern Woodmen of America, RE\/MAX, American Family Insurance, NAIFA, Coldwell Banker, Blue Cross Healthcare, Terrostar Interactive Media, and countless others rave about my programs which are engaging, motivating, and packed with great value. For booking and availability, please email us at dave@theshef.com or call 563-343-5412.","sameAs":["http:\/\/www.theshef.com","https:\/\/www.facebook.com\/businessmotivationalspeaker","https:\/\/x.com\/TheShef"]}]}},"_links":{"self":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":2,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":274,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions\/274"}],"wp:attachment":[{"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/media?parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/categories?post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theshef.com\/blog\/wp-json\/wp\/v2\/tags?post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}