{"id":468,"date":"2012-03-21T11:27:49","date_gmt":"2012-03-21T16:27:49","guid":{"rendered":"http:\/\/theshef.com\/wordpress\/?p=468"},"modified":"2012-03-21T11:32:55","modified_gmt":"2012-03-21T16:32:55","slug":"speaker-marketing-suicide","status":"publish","type":"post","link":"https:\/\/theshef.com\/blog\/speaker-marketing-suicide\/","title":{"rendered":"Speaker Marketing Suicide"},"content":{"rendered":"
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Do you remember that piece of mail you received from the insurance guy who wanted your business? You remember, the one that was typed and sent in a white #10 envelope and was addressed to “Dear Neighbor…”? \u00a0Of course not. Why? Because lame marketing SUCKS!<\/div>\n
<\/div>\n
Why do many speakers feel that their message alone will get them booked? Let’s face it…you may be an\u00a0awesome<\/em>speaker, but if someone else can out market you,\u00a0they will get the gig! Here are a few deadly mistakes, and tips on how you can avoid them:<\/div>\n
<\/div>\n
Mistake #1<\/strong>:\u00a0Play it “Safe” with your marketing.\u00a0<\/strong>One thing I drill into the heads of every speaker and\/or author that I coach is the importance of being “Sexy”. What does your marketing say about you that helps you stand out as an obvious choice? If you tell a ten year old kid what you talk about and they can’t remember it 30 seconds later…that’s a problem. One great resource for you is James Malinchak’s bootcamp for speakers<\/a>.<\/div>\n
<\/div>\n
Mistake #2<\/strong>:\u00a0Only touch the prospect once.\u00a0<\/strong>I can’t tell you how many speaking events I book because someone didn’t follow up!<\/em>\u00a0 I personally use the following sequence: 1. Phone call 2. Email 3.\u00a0Send a Card\u00a0(Just click on the link to send a free card)<\/a> 4. Send physical mail 5. Follow up again and again!<\/div>\n
<\/div>\n
Mistake #3: Talk about you, not the benefits the audience will receive. <\/strong>Do you enjoy sitting next to someone who won’t shut up about how great they are? Why would an event planner? Keep in mind that a brief bio of qualifications is important, but everything else should be benefit centered. Just imagine a big “So What” sign next to every item on your promotional piece, and that will change your perspective.<\/div>\n
<\/div>\n
You don’t have to be perfect to book dates. You do have to generate activity, though. Strategically place yourself everywhere your target market is, and watch your calendar fill up!<\/div>\n
<\/div>\n
What are some things that you do to keep your calendar full? Please comment below.<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Do you remember that piece of mail you received from the insurance guy who wanted your business? You remember, the one that was typed and sent in a white #10 envelope and was addressed to “Dear Neighbor…”? \u00a0Of course not. Why? Because lame marketing SUCKS! Why do many speakers feel that their message alone will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,237],"tags":[219,57,253,254,202,252,191,25],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-becoming-a-professional-speaker","category-building-a-speaking-business","category-sales-tips","tag-building-a-speaking-business-2","tag-dave-sheffield","tag-james-malinchak-bootcamp","tag-motivational-speaking","tag-send-out-cards","tag-speaker-marketing","tag-speakermatch","tag-the-shef"],"yoast_head":"\nSpeaker Marketing Suicide<\/title>\n<meta name=\"description\" content=\"Talented speakers have given up on a profitable business because they simply don't know how to market themselves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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