I wrote about the importance of getting “Unstuck” in your marketing here.<\/a><\/p>\nWhat do you do to be memorable in your marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"
Flexing your small business marketing muscle involves beginning with a strategy. Let’s face it, no business owner hires a marketing firm to produce results which are broad and non-targeted. Here is a short video of a little marketing motivation shot from my kayak: httpv:\/\/youtu.be\/WkU9Rq1REQ4 The most effective marketing campaigns: 1. Begin with marketing strategy. The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[539],"tags":[541,57,544,543,481,540,542,25],"class_list":["post-949","post","type-post","status-publish","format-standard","hentry","category-small-business-marketing","tag-creating-targeted-marketing","tag-dave-sheffield","tag-illinois-motivation-marketing","tag-iowa-motivational-marketing","tag-kayak-motivation","tag-marketing-strategy-for-small-business","tag-speakermatch-convention-speaker","tag-the-shef"],"yoast_head":"\n
2 Simple Ways to Maximize Your Small Business Marketing<\/title>\n<meta name=\"description\" content=\"Most businesses send the same message to many different demographics. The result: nothing! Shef shares some great marketing wisdom from his kayak!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theshef.com\/blog\/2-simple-ways-maximize-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Simple Ways to Maximize Your Small Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Most businesses send the same message to many different demographics. The result: nothing! 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