Flexing your small business marketing muscle involves beginning with a strategy. Let’s face it, no business owner hires a marketing firm to produce results which are broad and non-targeted. Here is a short video of a little marketing motivation shot from my kayak:

httpv://youtu.be/WkU9Rq1REQ4

The most effective marketing campaigns:

1. Begin with marketing strategy. The who that you are marketing to is far more important that what you are marketing.

2. They employ an expert or solicit marketing feedback. It really doesn’t matter what your favorite is, unless you are the customer.

Create motivating marketing pieces for your small business which will help your business stay at the top of the customer’s mind. Be bold, be awesome, kick ass, repeat. I wrote about the importance of getting “Unstuck” in your marketing here.

What do you do to be memorable in your marketing?