Brady’s Balls and Your Goals
Have you ever noticed that when your business is rockin’, some people try to knock you down?

Tom Brady
What did the media focus on after the game? Tom Brady’s balls. Specifically the proper inflation of the balls. I don’t play football, so I don’t know what effect an under-inflated ball actually has; but I’m pretty sure that it wouldn’t help a team bounce back from a 38 point deficit!
What does this have to do with your business’ goals?
1. It is easier to knock someone down than it is to pick them up.
Embrace the fact that you need to develop a thick skin and an idiot filter when you are pursuing anything worthwhile. Tune into the right voices who are encouraging you instead of discouraging you.
2. Your Recipe for Success may be different than someone else’s
You will develop routines and quirks that help you achieve your goals. If pink bunny slippers help you sell more product; wear them! Tom Brady liked his footballs a certain way. Let him be!
3. Do what you do best; delegate the rest!
No NFL quarterback checks footballs for proper inflation, washes their own uniforms, or laces their cleats. They have people who do that for them.
What low value tasks are you doing now that you could delegate to someone else?