Teachers are dismayed across America as an increasingly high number of students are unable to spell, and worse yet, often use text lingo when writing papers.

That being said, some marketers are talking and writing in very long form language when trying to attract new customers. Since the easiest way to communicate with someone is to talk the same language as them, they may want to consider the following:
1. Be brief in your marketing message
2. Outline the solid WIIFM (What’s In It For Me)
3. Don’t use a $50 word when a $2 word will get the point across.

Take a look at your marketing. Are you speaking the same language as your prospects?