The fact that the iPhone 6 Plus is bending won’t break Apple’s bank any time soon. Inevitably when a successful company releases a new product, especially a product that is released with huge fanfare; there will be flaws which need to be fixed. Will Apple leverage this current situation to their full advantage?

Whether a company is releasing a new car, a new technology, or a new service to the marketplace; consumers have shown that they would much rather have their product or service NOW, even if there may be a few unexpected problems with it. Most businesses will take care of any problem in a timely manner, and usually at no cost to the consumer.

3 benefits for Apple arise from the iPhone 6 Plus bending.

1. Apple captures the headlines on people’s newsfeeds.

Apple has always been the master of generating free media via PR, leaks, and challenges. (Do you really believe that every time Apple releases a new product, one of their employees “just happens” to leave the thing in a bar or restaurant?)

Apple is no stranger to leveraging a little bit of controversy to generate millions of dollars worth of PR. Apple’s largest competitor, Samsung, spends 1 Billion dollars in advertising to promote their products. Apple spends a fraction of that.

2. Extreme emotions are easier to control than apathy.

The traffic on social media and at the water cooler surrounding the iPhone 6 Plus is exploding. Lance Ulanoff wrote a perfect piece for Mashable regarding “Bendgate”. While Apple’s CEO, Tim Cook, will have to say something regarding this problem, he doesn’t have to do it this second.

One group touted that the iPhone 6 Plus failed the hammer test. I don’t know about you, but I just purchased an expensive piece of electronic equipment, the last thing I’m going to do it the hell out of it with a hammer!

3. The mystique of the iPhone 6 Plus bending triggers fascination in the marketplace.

Sally Hogshead is the world’s foremost expert on the subject of fascination and marketing. Apple’s response to the current situation will very likely position them perfectly with  Sally refers to as the 6 Golden hallmarks of fascination. In essence, the momentum of your fascination can propel your brand or story just like a rocket through space.

Whatever your business, remember that Boring Marketing Costs You Big Bucks!

Will this minor detail in the iPhone 6 Plus keep you from purchasing a new iPhone? What are your thoughts on the iPhone 6 Plus bending?

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