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Archive for the ‘ Marketing and Promotion ’ Category

5 Ways to Become a Celebrity In Your Customer’s Eyes

The Shef May 19th, 2016 1 Comment

We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]

Your Customers Demand More Cowbell!

The Shef August 3rd, 2015 No Comments

Give your customers more of what they rave about. While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing…they focus more on what they are awesome at. Being a “Jack or Jill of Everything” is a recipe for disaster. A fun […]

Bridge or Bullhorn Marketing for Your Small Business

The Shef June 5th, 2015 No Comments

You’ve just received a private message from someone on one of your social media accounts, and it reads something like this: “Thanks for connecting with me on LinkedIn/Facebook/Twitter. I’d like to offer you a special 15% discount on your carpet purchase……” Offering a special to your readers or followers via social media is smart, however, […]

iPhone 6 Plus Bending Won’t Break Apple’s Bank

The Shef September 25th, 2014 No Comments

The fact that the iPhone 6 Plus is bending won’t break Apple’s bank any time soon. Inevitably when a successful company releases a new product, especially a product that is released with huge fanfare; there will be flaws which need to be fixed. Will Apple leverage this current situation to their full advantage? Whether a company […]

Small Business Success and Mountain Biking

The Shef September 11th, 2013 No Comments

Small business success is centered around owning a compelling vision. Most business owners and sales professionals have missed opportunities or unplanned challenges which popped up directly in front of them. While it is important to keep your entrepreneurial vision in front of you as a motivator, ignoring the path directly in front of you is […]

2 Simple Ways to Maximize Your Marketing

The Shef July 15th, 2013 No Comments

Flexing your small business marketing muscle involves beginning with a strategy. Let’s face it, no business owner hires a marketing firm to produce results which are broad and non-targeted. Here is a short video of a little marketing motivation shot from my kayak: httpv://youtu.be/WkU9Rq1REQ4 The most effective marketing campaigns: 1. Begin with marketing strategy. The […]

Referral Roulette: Your Bank Can’t Afford to Play!

The Shef April 4th, 2013 1 Comment

Referral Roulette Your Bank Can’t Afford to Play! Every bank gambles. The bank bets that the customer will repay their loans on time, they bet that their investments will create a respectable return, they bet that their customers will instinctively send solid referrals to them.  2 out of 3 ain’t bad. Referrals are extremely profitable for […]

3 Ways to Become a More Flexible Speaker

The Shef March 4th, 2013 1 Comment

The only thing that will never change is…CHANGE! Any speaker who markets, promotes, and sells at their events like it was 2006 is destined for massive failure! Some people feel that even though the business landscape is constantly changing; their business is immune from having to change. They call those people “Former Speakers”. While persevering […]

iPhone Release Lessons for Promoting Your Business

The Shef September 12th, 2012 1 Comment

iPhone releases happen around the same time each year, yet many people find themselves speculating, anticipating, then cheer-leading the latest technological wonder from Apple. Customers are buzzed with anticipation like a small child awaiting a Christmas delivery from Santa. Apple has not only created innovative and desirable products, they have changed  human behavior like no […]

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