The attitude of excellence creates customer loyalty. We all enjoy experiencing excellence when we purchase something. Whether it is fresh cookies when you check into a hotel, a bottle of water when you jump into your Uber, or the server at the restaurant going out of their way to make your dining experience outstanding; extras […]

Give your customers more of what they rave about. While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing…they focus more on what they are awesome at. Being a “Jack or Jill of Everything” is a recipe for disaster. A fun […]

Most businesses say that customer experience is important to their mission, yet very few intentionally do the necessary work to create amazing customer experiences at every level. When a business designs a predictably awesome customer experience, the barrier of price and commodization fade away. Weaving awesome customer experiences into the fabric of a business requires […]