We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]

Give your customers more of what they rave about. While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing…they focus more on what they are awesome at. Being a “Jack or Jill of Everything” is a recipe for disaster. A fun […]

You’ve just received a private message from someone on one of your social media accounts, and it reads something like this: “Thanks for connecting with me on LinkedIn/Facebook/Twitter. I’d like to offer you a special 15% discount on your carpet purchase……” Offering a special to your readers or followers via social media is smart, however, […]

Small business success is centered around owning a compelling vision. Most business owners and sales professionals have missed opportunities or unplanned challenges which popped up directly in front of them. While it is important to keep your entrepreneurial vision in front of you as a motivator, ignoring the path directly in front of you is […]

Flexing your small business marketing muscle involves beginning with a strategy. Let’s face it, no business owner hires a marketing firm to produce results which are broad and non-targeted. Here is a short video of a little marketing motivation shot from my kayak: httpv://youtu.be/WkU9Rq1REQ4 The most effective marketing campaigns: 1. Begin with marketing strategy. The […]