iPhone releases happen around the same time each year, yet many people find themselves speculating, anticipating, then cheer-leading the latest technological wonder from Apple. Customers are buzzed with anticipation like a small child awaiting a Christmas delivery from Santa. Apple has not only created innovative and desirable products, they have changed  human behavior like no […]

Acquiring new customers is one of the most expensive tasks for any business. Unfortunately, most businesses are working far too hard at this task by doing everything themselves. One simple strategy that is simple and very cost effective is strategic partnerships. One of the greatest examples brilliant partnerships is New Balance  and Westin Hotels. Maintaining […]