Give your customers more of what they rave about.

While it is valuable to fix problems and shore up your weaknesses in business; the highest performing people and brands all do the same thing…they focus more on what they are awesome at. Being a “Jack or Jill of Everything” is a recipe for disaster.

A fun analogy to doing what you are awesome at could be the power of cowbell.

This epic SNL classic skit with Christopher Walken and Will Ferrell touts the importance of “More Cowbell!” to accent the classic Blue Oyster Cult anthem, Don’t Fear the Reaper. Your customers are demanding something extra, and it usually doesn’t cost anything. It is, in fact, your “cowbell”.

Whether it is providing an amazing customer experience by leaving mints on the pillow, calling to check in and see how happy they are with the product or service, or sending a handwritten thank you note; the “cowbell” is what can set you apart from your competition in a noisy marketplace!

What do you do to differentiate your brand and business?
Always Better Your Best!
Excited to speak at your next meeting or event!
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