"Everyone can brighten a room. Some when they enter it and others when they leave."

3 Ways Your Business Can Beat Bigger Competitors

Business is all about competition. The myth of “friendly competition” is garbage. Your competition is hungry for success, and you must be also!

How does a small business owner stand up to much larger competitors that have huge budgets and bottomless resources?

small baseball player playing adult, beating bigger competitiors

Copyright 2014 Dave Sheffield

Let’s focus on 3 Huge benefits for being smaller:

1. Small businesses can change direction very quickly.

Have you ever seen an aircraft carrier do a U-turn in a river? Didn’t think so!

Many huge businesses have so many layers of bureaucracy that by the time they made a decision, the time frame will have passed for them to have any reasonable impact.
Sometimes it pays to be the kayak and not the aircraft carrier.

2. You have your finger on the pulse of your community.

Most small business owners in the community their business is located in. A great example of a successful small business that thrive in the same market of  huge businesses is Ace Hardware.

My friend, Shep Hyken wrote in a book titled, Amaze Every Customer Every Time, where he shares to the success stories of Ace Hardware. Ace is so confident in their awesome customer experiences that they recommend customers to their competition (if it benefits the customer).

3. You are hungry!

The successful entrepreneur must have a ravishing appetite for success. They realize that any amount of success or failure in their endeavors rest solely upon their shoulders.

Rarely will you find an entrepreneur citing policy as a reason for their failure.

How have you manifested success in your business because you are lean and mean?

This entry was posted on Friday, August 15th, 2014 at 3:59 pm and is filed under Branding and Marketing, Entrepreneur motivation, Leadership Lessons . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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