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Archive for the ‘ Branding and Marketing ’ Category

Magical Business Secrets from Penn and Teller

The Shef June 24th, 2016 No Comments

Penn and Teller are one of the longest running entertainment acts in history. Aside from leaving audiences spellbound every night, they employ fantastic business strategies that keep them at the top of their game.   What does a magic show have to do with your business and your success? A lot. Regardless of your business, […]

5 Ways to Become a Celebrity In Your Customer’s Eyes

The Shef May 19th, 2016 1 Comment

We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]

3 Ways Your Business Can Beat Bigger Competitors

The Shef August 15th, 2014 No Comments

Business is all about competition. The myth of “friendly competition” is garbage. Your competition is hungry for success, and you must be also! How does a small business owner stand up to much larger competitors that have huge budgets and bottomless resources? Let’s focus on 3 Huge benefits for being smaller: 1. Small businesses can […]

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