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Archive for the ‘ Banking Customer Growth ’ Category

Referral Roulette: Your Bank Can’t Afford to Play!

The Shef April 4th, 2013 1 Comment

Referral Roulette Your Bank Can’t Afford to Play! Every bank gambles. The bank bets that the customer will repay their loans on time, they bet that their investments will create a respectable return, they bet that their customers will instinctively send solid referrals to them.  2 out of 3 ain’t bad. Referrals are extremely profitable for […]

iPhone Release Lessons for Promoting Your Business

The Shef September 12th, 2012 1 Comment

iPhone releases happen around the same time each year, yet many people find themselves speculating, anticipating, then cheer-leading the latest technological wonder from Apple. Customers are buzzed with anticipation like a small child awaiting a Christmas delivery from Santa. Apple has not only created innovative and desirable products, they have changed  human behavior like no […]

3 Reasons Why Your Bank Is Losing Customers

The Shef July 3rd, 2012 1 Comment

Banks and Credit Unions are fighting to gain new customers, are struggling to keep them, and must realize 3 simple reasons why customers and members may stop doing business with their bank or credit union. 1. Your bank is behind the times. Nothing makes me shutter like hearing a client say, “We’ve always done it that way, and […]

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