Do you remember that piece of mail you received from the insurance guy who wanted your business? You remember, the one that was typed and sent in a white #10 envelope and was addressed to “Dear Neighbor…”?  Of course not. Why? Because lame marketing SUCKS!

Why do many speakers feel that their message alone will get them booked? Let’s face it…you may be an awesomespeaker, but if someone else can out market you, they will get the gig! Here are a few deadly mistakes, and tips on how you can avoid them:

Mistake #1: Play it “Safe” with your marketing. One thing I drill into the heads of every speaker and/or author that I coach is the importance of being “Sexy”. What does your marketing say about you that helps you stand out as an obvious choice? If you tell a ten year old kid what you talk about and they can’t remember it 30 seconds later…that’s a problem. One great resource for you is James Malinchak’s bootcamp for speakers.

Mistake #2: Only touch the prospect once. I can’t tell you how many speaking events I book because someone didn’t follow up!  I personally use the following sequence: 1. Phone call 2. Email 3. Send a Card (Just click on the link to send a free card) 4. Send physical mail 5. Follow up again and again!

Mistake #3: Talk about you, not the benefits the audience will receive. Do you enjoy sitting next to someone who won’t shut up about how great they are? Why would an event planner? Keep in mind that a brief bio of qualifications is important, but everything else should be benefit centered. Just imagine a big “So What” sign next to every item on your promotional piece, and that will change your perspective.

You don’t have to be perfect to book dates. You do have to generate activity, though. Strategically place yourself everywhere your target market is, and watch your calendar fill up!

What are some things that you do to keep your calendar full? Please comment below.