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Archive for the ‘ Building a Speaking Business ’ Category

3 Costly Marketing Mistakes that Speakers Make

The Shef December 13th, 2013 1 Comment

Successfully booking a speaking date is not rocket surgery, however, it does require skill and tact. The real key to being the speaker who is selected as the one who will be getting a check versus those who don’t has to do with your ability to showcase your uniqueness and branding. Let’s face it, being someone […]

How Speakers Can Harness the Power of Video Testimonials

The Shef November 22nd, 2013 No Comments

What would happen to your speaking business if you introduced your most excited audience members to potential event planners? Your business would explode exponentially! Any professional speaker will remind you that the best time to book a speaking engagement is right after you come off stage when your confidence is high. While you will not […]

3 Ways To Become a Celebrity Speaker

The Shef August 8th, 2013 No Comments

You booked that speaking gig that you really wanted, congratulations! You have undoubtedly marketed and courted the event planner, and sold them on why you were the best candidate for their event. 91% of speakers stop marketing themselves to a client when they have closed the deal. This is a HUGE mistake! We are in a relationship business, not […]

3 Business Building Strategies for New Speakers

The Shef May 9th, 2013 3 Comments

“If I could just find someone to book my speaking dates, life would be great!” says 90% of the speakers on the planet. Get over it. Unless you are a celebrity, or a very established speaker; it is up to you to fill your calendar. Successful motivational, sales, and other expert speakers invest 90% of […]

3 Tips to Un-Stick Your Speaking Business

The Shef March 18th, 2013 2 Comments

The speaking business is awesome…except for when it’s not. I can’t count how many speakers who I’ve met who have possessed amazing talent, great passion, and a sincere desire to help people with their message…until they give up!  Most speakers give up when the “newness” of their business loses it’s luster and it becomes a business, […]

3 Ways to Become a More Flexible Speaker

The Shef March 4th, 2013 1 Comment

The only thing that will never change is…CHANGE! Any speaker who markets, promotes, and sells at their events like it was 2006 is destined for massive failure! Some people feel that even though the business landscape is constantly changing; their business is immune from having to change. They call those people “Former Speakers”. While persevering […]

Motivational Memories and Uncle Zig

The Shef December 7th, 2012 No Comments

I had an uncle named Zig Ziglar. Zig wasn’t technically my uncle, but an uncle that I felt had adopted me when I began my career in direct sales at the age of 19. Millions of people around the globe called Zig “family” in some sense of the word. Zig proved to be a fountain of knowledge filled […]

iPhone Release Lessons for Promoting Your Business

The Shef September 12th, 2012 1 Comment

iPhone releases happen around the same time each year, yet many people find themselves speculating, anticipating, then cheer-leading the latest technological wonder from Apple. Customers are buzzed with anticipation like a small child awaiting a Christmas delivery from Santa. Apple has not only created innovative and desirable products, they have changed  human behavior like no […]

Prospecting Success and the 300 lb. Phone

The Shef May 25th, 2012 1 Comment

If you are anything like me, you will conveniently find 236 other tasks that must be completed before you pick up the phone to call a new prospect. Calling people out of the blue is far from my favorite activity, yet it never ceases to amaze me how quickly the slightest increase in prospecting time on a […]

Timing is Everything

The Shef May 18th, 2012 No Comments

Motivational speaker, Dave “The Shef” Sheffield discusses the importance of timing while enjoying a great day on the water! httpv://www.youtube.com/watch?v=LXUjsYCqJvg

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