"Everyone can brighten a room. Some when they enter it and others when they leave."

Thaw Frozen Goals With Action

The Shef January 17th, 2018 No Comments

Abandoning a goal because of fear is like staying inside during winter because you don’t want to put your coat on. You would never think of venturing into sub-zero temperatures and windy conditions without properly protecting your exposed skin. Exposed skin freezes in a matter of minutes, and life can suck for a little while. […]

Someone Paid for It: A Tribute to Veterans

The Shef November 11th, 2017 No Comments

Veterans pay the price for the freedoms we enjoy every day.  While you are waiting in line to buy a coffee or meal, realize that someone paid for that.   When you are excited to attend a concert or event, someone paid for that.   When you are eager to get home and feel the […]

Talent Is Overrated

The Shef August 25th, 2017 No Comments

What beats talent? A lot, actually. You knew kids who were natural born athletes when you were growing up. Their talent allowed them to play 11 sports well, meanwhile, you seemed to trip over air and were the last one picked for the team. While these kids may have excelled at their activity effortlessly, their […]

Strong Connections Don’t Live On a Screen

The Shef May 19th, 2017 No Comments

Creating strong and powerful connections with people and building relationships with them is what life is all about. Whether those relationships are personal or professional; the mark we leave on this world is determined by the quality of the way we impact others. It’s been a rough week for me. Two of my closest friends, Don […]

Winning Business Strategies from a Super Bowl Champion

The Shef April 25th, 2017 2 Comments

Everyone says that they are interested in winning, but few people are willing to put in the disciplined work to do so.   The right effort, skill, and timing makes all the difference in the world in determining your success or failure in many aspects of life. Whether you are kicking the winning field goal […]

Extra Excellence Is Everything

The Shef February 2nd, 2017 No Comments

The attitude of excellence creates customer loyalty. We all enjoy experiencing excellence when we purchase something. Whether it is fresh cookies when you check into a hotel, a bottle of water when you jump into your Uber, or the server at the restaurant going out of their way to make your dining experience outstanding; extras […]

Goal Setting Like a Black Friday Sale

The Shef November 23rd, 2016 No Comments

What do your goals have to do with Black Friday? Americans embark on the biggest shopping day of the year on the day after Thanksgiving (dubbed “Black Friday”). Enthusiastic shoppers map out intricate plans to capture the greatest deals on their favorite items. They even have backup plans they rely on if things don’t go their way. […]

When Was the Last Time You Did Something for the First Time?

The Shef August 11th, 2016 No Comments

Losing the fear of trying something for the first time should be celebrated! We all acknowledge the presence of fear when we are about to try an activity, job, or venture for the first time. That four letter companion isn’t always a bad thing. Sometimes it is that nagging feeling that keeps us alive, but […]

Magical Business Secrets from Penn and Teller

The Shef June 24th, 2016 No Comments

Penn and Teller are one of the longest running entertainment acts in history. Aside from leaving audiences spellbound every night, they employ fantastic business strategies that keep them at the top of their game.   What does a magic show have to do with your business and your success? A lot. Regardless of your business, […]

5 Ways to Become a Celebrity In Your Customer’s Eyes

The Shef May 19th, 2016 1 Comment

We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]


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