"Everyone can brighten a room. Some when they enter it and others when they leave."

Goal Setting Like a Black Friday Sale

The Shef November 23rd, 2016 No Comments

What do your goals have to do with Black Friday? Americans embark on the biggest shopping day of the year on the day after Thanksgiving (dubbed “Black Friday”). Enthusiastic shoppers map out intricate plans to capture the greatest deals on their favorite items. They even have backup plans they rely on if things don’t go their way. […]

When Was the Last Time You Did Something for the First Time?

The Shef August 11th, 2016 No Comments

Losing the fear of trying something for the first time should be celebrated! We all acknowledge the presence of fear when we are about to try an activity, job, or venture for the first time. That four letter companion isn’t always a bad thing. Sometimes it is that nagging feeling that keeps us alive, but […]

Magical Business Secrets from Penn and Teller

The Shef June 24th, 2016 No Comments

Penn and Teller are one of the longest running entertainment acts in history. Aside from leaving audiences spellbound every night, they employ fantastic business strategies that keep them at the top of their game.   What does a magic show have to do with your business and your success? A lot. Regardless of your business, […]

5 Ways to Become a Celebrity In Your Customer’s Eyes

The Shef May 19th, 2016 1 Comment

We are a celebrity driven society. Most small business owners don’t realize the power or potential of their personal celebrity status. Adding the “sizzle” of celebrity to your personal brand can generate positive momentum for your business. How do you become a celebrity in the eyes of your customers or prospects? Celebrity is the one thing […]

Fishing for Success In Business and Life

The Shef May 6th, 2016 No Comments

Success in business and life is a lot like fishing. A successful day fishing or growing your business is about producing results. When you are fishing, you won’t likely see the fish on the end of your line until it is almost in your boat or on the shore. You will, however, feel the tugging on the line […]

Winning a Bowl Game and Your Success Playbook

The Shef December 31st, 2015 No Comments

No championship game has ever been won using a mental playbook. College football bowl games are upon us, and millions of people will be watching the games live and in person. (My Iowa Hawkeyes will be playing in the Rose Bowl.) Anyone who has watched a football game, knows that the coaches are constantly referring […]

Adele’s Model for Your Success

The Shef November 27th, 2015 1 Comment

Adele pulled a great joke on an audience during a BBC audition, but her lessons for your success are priceless! Adele may be a worldwide superstar, but when she played a joke on a group of talent show contestants, the lessons learned will be music to your ears. Adele auditioned for an Adele look-alike competition on BBC. […]

Awesome Reel

The Shef November 11th, 2015 1 Comment

What Is an Awesome Reel? It is that special video clip in our minds that brings us back to our accomplishments. When we are pursuing a meaningful milestone or goal and recognize a little progress, it is like a shot of encouragement that keeps us going. The only problem is that moment of euphoria doesn’t last […]

Inspiration In a Blink of an Eye

The Shef September 30th, 2015 1 Comment

If you’ve ever ran across the finish line of a race, you know that it is one of the most inspirational moments in anyone’s life. You did it! You trained, sweat, sacrificed, and realized your goal. Whether you completed a 1/4 mile, 5k, marathon, or 100 mile endurance race; there is a sense of accomplishment that no […]

Meeting Planner’s Nightmare Saved with 2 Words

The Shef September 18th, 2015 No Comments

Every meeting planner dreams of a smooth event…but conventions don’t always go as planned. Imagine that you are a meeting planner in charge of planning a convention for 350 people in Baltimore, MD. The speakers have been hired, hotel rooms and meeting rooms are booked, and everything is running smoothly…until the roof of your hotel collapses  just […]


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