"Everyone can brighten a room. Some when they enter it and others when they leave."

3 Beliefs That Sink Businesses Quickly

The Shef July 10th, 2014 No Comments

My Business is Sinking!…   …And I don’t know what to do because my business is different than anyone else’s! No…it’s not. Success as a small business owner or sales professional is very rewarding…and the road to that success is often paved with panic and failure. When I’m consulting with small businesses on a 1 on […]

From Face Down to Fantastic

The Shef June 27th, 2014 1 Comment

Successful people celebrate their lives today, only because they have journeyed down a road rife with struggles, failures, and sacrifice. Realizing that the current challenges you are dealing with today are not just propelling you toward the goals that you desire; they are helping to shape you in the person you must become to sustain your […]

Boring Marketing Is Costing You Big Bucks

The Shef June 2nd, 2014 2 Comments

Most of us don’t wake up hoping that we are relentlessly pounded with unsolicited marketing messages; yet the average North American consumer receives between 4,000 and 10,000 marketing messages every day. Whether it is real estate agents sending out stock letters, insurance agents sending you boring form letters, and of course people who won’t shut up […]

7 Ways Morel Mushrooms Can Grow Your Business

The Shef May 16th, 2014 No Comments

Morel mushroom hunting has more to do with leadership than you may think. If you have never tasted this amazing gourmet delight that pops from the ground for just a few weeks out of the year, you owe it to yourself to try them. Many people enjoy the amazing taste of morel mushrooms. While others sell […]

Flabby Marketing Muscles

The Shef April 17th, 2014 10 Comments

Every sales professional and/or business owner loves “lay down” sales that pop into their business, ring their phone, or land inside of their online inbox. While no one in their right mind would turn a way easy revenue, dependency upon customers finding you by accident is a recipe for disaster.   Here are 3 of the […]

3 Business Lessons from Rock and Roll’s #1 Photographer

The Shef March 11th, 2014 1 Comment

A picture may be worth 1000 words, yet most people race through the blur of life without pausing to capture the every day magic moments right in front of them. Magic memory opportunities present themselves inside of your business and in life every day. Will you leave the lens cap on?   Tom O’Neal is […]

One Word That Can Change Your Life

The Shef January 10th, 2014 2 Comments

What if one word could change your year for the better? Most people who actually set goals or New Year’s resolutions come up with a laundry list of ideas, dreams, and ambitions. While this is important; the execution of those goals boils down to simplicity.  We were watching Jon Gordon on the Today show on New Year’s […]

3 Costly Marketing Mistakes that Speakers Make

The Shef December 13th, 2013 1 Comment

Successfully booking a speaking date is not rocket surgery, however, it does require skill and tact. The real key to being the speaker who is selected as the one who will be getting a check versus those who don’t has to do with your ability to showcase your uniqueness and branding. Let’s face it, being someone […]

How Speakers Can Harness the Power of Video Testimonials

The Shef November 22nd, 2013 No Comments

What would happen to your speaking business if you introduced your most excited audience members to potential event planners? Your business would explode exponentially! Any professional speaker will remind you that the best time to book a speaking engagement is right after you come off stage when your confidence is high. While you will not […]

Killing the Cold Call Monster

The Shef October 8th, 2013 No Comments

Building your business and generating sales requires cold calling, yet most sales professionals generally hate cold calling. How to you build a successful sales team quickly and keep your team from pulling their hair out? You build it with relationship marketing, a solid network of referrals, and by positioning yourself as an expert.   1. […]

 

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