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Archive for the ‘ Building customer base ’ Category

Referral Roulette: Your Bank Can’t Afford to Play!

The Shef April 4th, 2013 1 Comment

Referral Roulette Your Bank Can’t Afford to Play! Every bank gambles. The bank bets that the customer will repay their loans on time, they bet that their investments will create a respectable return, they bet that their customers will instinctively send solid referrals to them.  2 out of 3 ain’t bad. Referrals are extremely profitable for […]

3 Ways to Become a More Flexible Speaker

The Shef March 4th, 2013 1 Comment

The only thing that will never change is…CHANGE! Any speaker who markets, promotes, and sells at their events like it was 2006 is destined for massive failure! Some people feel that even though the business landscape is constantly changing; their business is immune from having to change. They call those people “Former Speakers”. While persevering […]

Focus On the Fantastic, not On Your Weaknesses

The Shef January 17th, 2013 No Comments

A few days ago, I was invited to speak to the Young Presidents Organization at the Four Seasons Resort in Scottsdale, AZ.  The Phoenix/Scottsdale area was experiencing record low temperatures, and most businesses are not set up to handle chilly weather like they are in other parts of the country. The staff at the Four […]

The How of Wow- 3 Ways to Amaze Your Customers

The Shef January 8th, 2013 1 Comment

What makes a hotel stay memorable? Is it the amenities, the lobby, or a great workout center? While comfortable beds, little bottles of shampoo, and a large screen television are nice; truly memorable properties invest in the heart and culture of their organization. When I’m speaking at meetings and conventions, I stay in some hotels […]

iPhone Release Lessons for Promoting Your Business

The Shef September 12th, 2012 1 Comment

iPhone releases happen around the same time each year, yet many people find themselves speculating, anticipating, then cheer-leading the latest technological wonder from Apple. Customers are buzzed with anticipation like a small child awaiting a Christmas delivery from Santa. Apple has not only created innovative and desirable products, they have changed  human behavior like no […]

Motivated Customers and Golfing Success

The Shef August 24th, 2012 No Comments

Golfing and business seem to go hand in hand, but the successful and motivated salesperson realizes that the true magic to both games is the short game. It is the little things that make a huge difference in customer relationships, buying decisions, and overall success in business. There is nothing more valuable than a motivated […]

Million Dollar Running Shoes

The Shef July 11th, 2012 1 Comment

Acquiring new customers is one of the most expensive tasks for any business. Unfortunately, most businesses are working far too hard at this task by doing everything themselves. One simple strategy that is simple and very cost effective is strategic partnerships. One of the greatest examples brilliant partnerships is New Balance  and Westin Hotels. Maintaining […]

3 Ways to Date Your Customer

The Shef May 30th, 2012 1 Comment

Bob walks into the dentist’s office for his examination. He is greeted warmly by the office staff who quickly engages him in a conversation about his kids, interests, and what he likes to do when not…well… at the dentist. When he is ushered into the exam room, the hygienist happily turns the overhead television onto […]

Timing is Everything

The Shef May 18th, 2012 No Comments

Motivational speaker, Dave “The Shef” Sheffield discusses the importance of timing while enjoying a great day on the water! httpv://www.youtube.com/watch?v=LXUjsYCqJvg

3 Strategies for Business Awesomeness

The Shef May 11th, 2012 1 Comment

Awesomeness- The overwhelming desire to perform above and beyond expectation (even when no one is looking) and creating a culture which draws the best employees and customers to your business Your business is awesome. You have a positive mantra written on the wall of the break room, your 21 irrefutable laws of customer satisfaction manual is readily available […]

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